How can you:

- quickly measure website’s search engine optimization?
- estimate your search engine optimization consultant?
- gauge success of in-house search engine optimization employees?
- evaluate your SEO business?

I am about to share with you 2 expert tips to track search engine optimization progress on the fly.

For a site marketer, data is the single most powerful weapon. Three reasons why:

1. Data defines you as an search engine optimization.
If you don’t play s lot with information, neither clients nor the industry will take you seriously.

2. Information says you how well you are doing.
I am all about client feedback but 1st thing you got to do is root through your own data to find your search engine optimization strengths and weaknesses.

3. To a customer, data speaks louder than words.
How can a customer make sure you are actually getting work done? Data. Will a cheesy “How ya doin” phone call do? Nope. Your boss needs reports, daily, weekly, monthly… Share your data, and you are halfway there.

If you take information as seriously as I do, and if you mine lots of it, chances are you are already heavily utilizing search engine optimization tools. If not, now is a good time to start and set up a powerful data mining and SEO reporting framework for your company.

I am all for automation in my company because the amount of websites I optimize today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough SEO SEO reporting software out there, you can monitor your SEO progress quickly and easy, just like thousands of search engine optimization marketers do around the world.

Such tools have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each client and for the entire year the software sends out fresh and personalized optimization reports to my customers as a follow-up and directly to your inbox for a quick review.
Not only are search engine optimization application reports convenient but they are also good-looking and full of graphs so the design is one less headache I have to think about.

If you wonder what sorts of metrics are important in SEO reporting, I’ve pinpointed 3:

1. Keyword metrics:
- keyword rankings in targeted SEs
- historic rankings
- expected and up-to-date site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building data
- Number and quality of client backlinks
- Number and quality of link building partners
- Number and quality of competitor inbound links

3. On site and on page search engine optimization metrics
- Landing page and page element optimization data
- Keyword density analysis for a keyword niche
- Site structure analisys stats

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